How to Create Your Forever 50

Content creation can get overwhelming.

Showing up with high quality content 2-3 times a week is going to require at least a couple of hours of work. For long form content, it could easily be 4+ hours. If you’re a founder running a small business, it can be difficult to justify the time investment. Most people give up before they ever find traction.

I’ve felt this struggle myself many times. What works for me is to reframe how I think about content.

Instead of pouring time and energy into something I will post once, I treat every new piece of content as an addition to my “evergreen content library”.

I’m not “writing something to post on LinkedIn”.

I’m building a library of evergreen content assets.

I’m creating something I will use, and benefit from, for years to come.

Here’s an example:

I’m currently working on a case study about a client, Laura, who made $12,000 on LinkedIn a few weeks after we began working together.

Once the case study is written, I’ll turn it into a LinkedIn carousel. Next, I’ll write a newsletter version, with more detail. Finally, I’ll create a lead magnet for people who want to make their first $10k on LinkedIn. Total time investment - 5 hours.

I’ll post it now, in February.

Then I’ll revisit everything in three months:

• The writing and design

• The newsletter subject line

• The landing page and copy

This time, I’ll experience everything as a reader, not a writer. This will reveal opportunities to make everything better.

After applying those improvements, I’ll repeat the process:

• I’ll post the carousel again.

• I’ll send the newsletter again.

• I’ll share the lead magnet again.

The first time, it took me 3 hours.

But this time, it will take 30 minutes.

The results will be the same or better.

I’ll repeat this same process every three months. The content gets better and better. The ROI on my initial work compounds. The effort required is reduced to nearly nothing.

Find Your Forever 50

My goal with content is to expand this process across 50 key concepts, create 50 evergreen content assets, and then share them on repeat forever, like a band performing their greatest hits. I call these posts my Forever 50.

Get this right, and posting 15-20 high quality posts per month becomes simple. You can choose to create new content, post Forever 50 content, or combine the two however best suits you.

Create Your Forever 50

I’ve put together an AI prompt in Notion to help you create your Forever 50. Just answer a handful of questions, and you’ll get 50 evergreen post ideas designed for your audience, their problems, and exactly how you solve them. Download your copy here.